Get Expert Digital Marketing Advice for Your Nonprofit - January 27 Office Hours with David Pisarek скачать в хорошем качестве

Get Expert Digital Marketing Advice for Your Nonprofit - January 27 Office Hours with David Pisarek

Get expert digital marketing advice for your nonprofit in this live office hours session covering Google Ad Grants and web strategy. Nonprofit leaders often struggle to balance mission-driven work with the technical requirements of digital marketing and web development. This video provides a roadmap for securing the $10,000 Google Ad Grant and building an automated digital ecosystem. By shifting from manual processes to streamlined systems like WordPress and automated CRMs, your organization can increase its impact without burning out your staff. CHAPTERS 00:00 - Introduction to TechSoup Connect Canada 01:28 - David Pisarek and the goal to help nonprofits 03:24 - Convincing your board to invest in Google Ad Grants 07:02 - Managing keywords and optimizing ad spend 09:42 - Measuring brand awareness versus tangible ROI 12:25 - Building a scalable nonprofit website with WordPress 16:07 - Understanding donor psychographics and targeting 18:44 - Automating email marketing and CRM workflows 21:22 - Improving email open rates with plain text formats 23:18 - Data sovereignty and Canadian hosting considerations 29:08 - Using AI and ChatGPT to streamline operations 34:09 - Comparing MailChimp and Constant Contact 39:30 - Essential cybersecurity for protecting donor data 47:38 - How to connect for further digital strategy support Primary CTA: Visit wowdigital.com/consult to book a free call Recommended Videos: Visit our channel for more tech tutorials Tools and Gear: Check the TechSoup website for software discounts Subscribe to this channel for more nonprofit technology guides and follow TechSoup Connect Canada on social media for future live events. #NonprofitMarketing #DigitalStrategy #TechForGood