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The agentic shopping wars are here. And nobody's paying attention yet. Amazon just sued Perplexity. Google just launched agentic shopping. OpenAI is rewriting how commerce works...all of it is aimed at the holiday season, and all of it means something fundamental about e-commerce is about to shift. But here's what's getting lost in the headlines: this isn't just about the tech. It's a legal story about who owns your customer relationship, amd a business model story about who controls the data. It's a fork in the road for SMBs between two very different futures - one where they're dependent on platforms, and one where they might finally level the playing field. The narrative says conversational commerce is the future of shopping. But what the platforms are really fighting about is whether you'll shop within their walls or whether you'll shop with an agent that can see everywhere. The winners won't be decided by technology. They'll be decided by who wins the lawsuit and who controls the infrastructure. In this episode: What conversational commerce actually is (and why "shopping at the point of inspiration" changes everything) The Amazon vs. Perplexity lawsuit Why Amazon's walled garden strategy is essentially them behaving like a legacy media company Google's brilliant hedge: how they're playing both open and closed systems simultaneously The legal and regulatory implications of this battle Plus: Yann LeCun leaving Meta, OpenAI finally fixing the em dash problem, and why AI performance reviews are creating a trust crisis 📲 FOLLOW EARLY ADOPTR Email: hello@earlyadoptr.ai Instagram: / early_adoptr TikTok: / early_adoptr LinkedIn: / early-adoptr Resources: https://linktr.ee/early_adoptr