You’re Not Bad at Marketing. You’re Playing the Wrong Game - with Hattie the PMM скачать в хорошем качестве

You’re Not Bad at Marketing. You’re Playing the Wrong Game - with Hattie the PMM

Layoffs in tech feel personal. But most of the time, they’re not. In this episode of _My Way Marketing_, I sit down with Hattie the PMM to unpack why smart, hardworking marketers keep getting laid off — and why it’s rarely about talent or effort. The real issue? Most marketers are playing checkers in a world that rewards *chess players*. We talk about why marketing is still treated as a cost center, how people-pleasing quietly destroys careers, and the hidden rules that determine who survives when budgets tighten. This isn’t a motivational pep talk. It’s a clear-eyed conversation about career leverage, visibility, and ownership — and how to stop confusing hard work with real value. If you’ve ever felt undervalued, disposable, or stuck in a loop of burnout → layoffs → self-doubt, this episode will help you reframe the game you’re playing. WHAT YOU’LL LEARN Why layoffs are usually *structural*, not personal The difference between doing great work and being perceived as valuable Why marketers are often trained to play the wrong game How people-pleasing keeps you invisible What “career profitability” actually means Why soft skills now matter more than ever How to move from execution to ownership without burning out KEY TAKEAWAYS Being busy is not the same as being valuable Visibility and judgment matter more than effort in downturns Careers stall because of misalignment, not lack of skill Playing the game consciously beats pretending it doesn’t exist The most resilient marketers invest in *becoming*, not just doing STANDOUT QUOTES “You’re not bad at marketing. You were just playing checkers in a chess game.” “The game is being played whether you play it or not.” “Careers don’t collapse because of effort. They collapse because of invisibility.” “If another person has done it, it means you can too.” WHO THIS EPISODE IS FOR B2B marketers with 5–15+ years of experience Product marketers, growth leads, heads of marketing Anyone expected to own outcomes, not just deliver work Marketers navigating layoffs, burnout, or career stagnation People who want leverage, not hustle MY WAY PERSPECTIVE Most advice teaches you how to execute better. This episode helps you think more clearly — and build a career that compounds instead of resets. RESOURCES Visit http://www.productmarketers.com Subscribe to my newsletter: http://www.ivanburic.com/subscribe