Why Marketers Get Fired (And How To Stay) скачать в хорошем качестве

Why Marketers Get Fired (And How To Stay)

Why Marketers Get Fired (And How To Stay) In 2026, the "Cost Center" marketer is the first to go. If you can’t prove you drive revenue, your job is at risk. But there is a way to bulletproof your career. In this video, I break down exactly why marketing professionals are facing layoffs and how you can pivot from "expendable" to indispensable. We dive into the psychology of the C-Suite, the "Be-Do-Have" framework, and the 3-Step Survival Audit you need to do right now. In this video, you will learn: ⚠️ The Warning Signs: How to spot if you are being viewed as a "Cost Center" before it’s too late. 🧠 The Mindset Shift: Why working harder isn't the answer, and how to start thinking like a Business Leader, not just a marketer. 🛡️ The "Be-Do-Have" Framework: A proven strategy to audit your skills and align them with business growth. 🚀 Actionable Steps: The 3 things you can do tomorrow to start changing the perception of your value in your company. Timestamps: 0:00 - The "Cost Center" Trap 1:45 - Why Marketers are First on the Chopping Block 4:12 - The "Be-Do-Have" Framework Explained 8:30 - How to Audit Your Value (The Survival Guide) 12:15 - Becoming Indispensable in 2026