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Winning every estimate can be a sign your pricing deserves a second look. In this episode of Masters of Home Service, host Adam Sylvester sits down with Wilson Betances, electrical contractor and founder of @EnergizeUsEdu, to break down a simple profit formula that shows where every dollar goes. Hear how he approaches underpricing, profit, and confident pricing decisions. -------------------------------------------- 🔥 Start a free trial with Jobber: https://bit.ly/4on2aYL --------------------------------------------- ⏲️ Video Chapters [00:00] Intro [01:44] The risks of copying competitor pricing [03:02] The 30-30-30-10 pricing framework explained [07:44] Why customers sometimes pay more than expected [08:34] How does employee pay and retention affect job pricing? [13:15] Are customers buying price or the service experience? [14:42] The impact of a 5% pricing increase [16:17] Signs your service prices are too low [16:43] Are underpaid techs a sign your prices are too low? [21:44] How pricing approaches differ for larger jobs and contracts [23:36] When lowering prices could make sense --------------------------------------------- Check out the businesses that were featured in this video! Wilson Betances, Energize Us EDU | https://energizeus-edu.today/ Adam Sylvester | https://adamsylvester.com/ --------------------------------------------- Jobber helps your business run smoothly for you and your customers. Save yourself a day’s worth of work each week you’d otherwise spend managing leads, sending estimates, scheduling work, invoicing, and getting paid. That’s why Jobber is trusted by more than 300k home service pros. https://bit.ly/4on2aYL