Virtual Coffees #6 - Agentic AI and the Future of Hotel Bookings with Sam Weston (80 DAYS) скачать в хорошем качестве

Virtual Coffees #6 - Agentic AI and the Future of Hotel Bookings with Sam Weston (80 DAYS)

In this episode of Virtual Coffees, Tiago Araújo (CEO at HiJiffy) sits down with Sam Weston (Head of AI & Marketing at 80 DAYS) to discuss how AI search impacts hotel marketing. They dive into practical aspects of optimising hotel websites for AI agents - not just human visitors - and explore the challenges and opportunities AI brings to the booking process. The conversation also covers how large language models (LLMs) could help independent hotels reclaim market share from OTAs, and what generative AI could mean for the future of travel. Key takeaways: The role of hotel websites is expanding to accommodate AI agents. Optimising for AI requires a shift in mindset for marketers. Independent hotels can compete with OTAs through AI. Generative AI could level the playing field for smaller hotels. Booking processes via AI are currently slow and need improvement. The future of hotel bookings will likely involve AI integration.