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In this episode of Virtual Coffees, HiJiffy’s CEO Tiago Araújo sits down with Danica Smith, Guest Experience Advisor, podcast host at Hospitality Daily, board member of Women in Thrive, and a long-time advocate for women in leadership across hospitality and hospitality technology. Together, they dive into one of the industry’s most important (and often uncomfortable) conversations: empowering women in hospitality and building real pathways to leadership and growth. Drawing on data, lived experience, and years of advising both operators and technology companies, Danica shares why visibility, confidence, and belief remain critical barriers, and what leaders can do today to actively change that reality. From unconscious bias and confidence gaps to maternity leave, mental load, burnout, and male allyship, the conversation explores how transparent dialogue, mentorship, and supportive leadership can create more inclusive, sustainable careers for women. ☕️ Grab your coffee and join the conversation!