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Netwriting or writing on the web is an evolving art. With more and more consumers turning to the web prior to making a purchase, it is becoming a more important medium. Some of the questions that are answered in this video are; how do you write differently for web? how do you write differently for mobile phones? where do you put the most important messages? what are some emerging trends in online writing? Some best practices when writing in general is to use the inverted pyramid approach where the most important or key points are at the top. Another is to use an active voice and ensure that the message is what the audience is looking for. Web writing takes these writing best practices and turbo charges them with some other things you need to take into consideration. 1. Simplicity. Web needs to simple. Mobile needs to be even more simple. 2. Scan-able. People read websites in a pre defined order. Make sure your most important messaging are in these areas. 3. Search-able. Traditional search engine optimization best practices are no longer as important. Content (your writing!) is becoming increasingly important and providing relevant and credible information is critical. There is an entire new industry on content marketing based on this requirement. Paul Lalonde is the expert from Marketing Wise who gathered the content provided in the video. If you like this video, you should check out; Writing for the Web: • Writing for the Web Starting Up Right : • Starting Up Right Let Your Creativity Out: • Let Your Creativity Out! Benchmarking & Performance Management for Small Businesses: • Benchmarking & Performance Management for ... Steps To a Super Slogan: • Steps To Create Your Super Slogan Ecommerce 101: • Ecommerce 101 Small Business Growth Strategies: • Small Business Growth Strategies Branding Basics Your Business Can't Live Without: • Branding Basics Your Business Can't Live W... YouTube's Powerful Tricks: • YouTube's Powerful Tricks New Product Development: • New Product Development Path of an Author: • Path Of An Author Sales Storytelling: • Sales Storytelling The HST Lowdown: • The HST Lowdown Will It Fly? The Idea Tester: • Will It Fly? The Idea Tester Amazing Customer Service: • Amazing Customer Service! Social Enterprise & Non Profit 101: • Social Enterprise & Non Profit 101 Becoming A Networking Guru: • Become A Networking Guru Increasing Your Profitability: • Increasing Your Profitability Customer Loyalty: • Customer Loyalty Twitter's Best Kept Secrets: • Twitter's Best Kept Secrets Top 7 Legal Concerns of a Small Business Owner: • Top 7 Legal Concerns of a Small Business O... Make Your Home Business Fly: • Make Your Home Business Fly How To Use Blogging To Grow Your Business: • How To Use Blogging To Grow Your Business Small Business Tax Preparation: • Small Business Tax Preparation Easy Website Best Practices: • Easy Website Best Practices Preparing For Change: • Preparing For Change. Scaling A Small Business: • Scaling A Small Business Lead Generation: • Lead Generation 4 Conversations of a Leader: • 4 Conversations Of A Leader Recruitment On A Shoestring: • Recruitment On A Shoestring Social SEO: • Social SEO Build A One Page Business Plan That Pops: • Build A One Page Business Plan That Pops Small Business Accounting Basics That Save You Money: • Accounting & Bookkeeping Build Your Financials In Minutes: • Build Your Financials In Minutes! Use IT To Ramp Up Your Business: • Use IT To Ramp Up Your Business Get Business With LinkedIn (Really!): • Get Business With LinkedIn (Really!) Get Customers To Pay & Collect When They Don't: • Get Customers To Pay & Collect When Th... Employee Engagement (The Art of Employee Retention): • Employee Engagement: The Art of Employee R... Strategic Planning 2013: • Strategic Planning 2013 Market Research: • Market Research The Top Free & Close To Free Marketing Tools That Work: • The Top Free (And Close To Free) Marketing...