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Writing for the Web

Netwriting or writing on the web is an evolving art. With more and more consumers turning to the web prior to making a purchase, it is becoming a more important medium. Some of the questions that are answered in this video are; how do you write differently for web? how do you write differently for mobile phones? where do you put the most important messages? what are some emerging trends in online writing? Some best practices when writing in general is to use the inverted pyramid approach where the most important or key points are at the top. Another is to use an active voice and ensure that the message is what the audience is looking for. Web writing takes these writing best practices and turbo charges them with some other things you need to take into consideration. 1. Simplicity. Web needs to simple. Mobile needs to be even more simple. 2. Scan-able. People read websites in a pre defined order. Make sure your most important messaging are in these areas. 3. Search-able. Traditional search engine optimization best practices are no longer as important. Content (your writing!) is becoming increasingly important and providing relevant and credible information is critical. There is an entire new industry on content marketing based on this requirement. Paul Lalonde is the expert from Marketing Wise who gathered the content provided in the video. If you like this video, you should check out; Writing for the Web:    • Writing for the Web   Starting Up Right :    • Starting Up Right   Let Your Creativity Out:    • Let Your Creativity Out!   Benchmarking & Performance Management for Small Businesses:    • Benchmarking & Performance Management for ...   Steps To a Super Slogan:    • Steps To Create Your Super Slogan   Ecommerce 101:    • Ecommerce 101   Small Business Growth Strategies:    • Small Business Growth Strategies   Branding Basics Your Business Can't Live Without:    • Branding Basics Your Business Can't Live W...   YouTube's Powerful Tricks:    • YouTube's Powerful Tricks   New Product Development:    • New Product Development   Path of an Author:    • Path Of An Author   Sales Storytelling:    • Sales Storytelling   The HST Lowdown:    • The HST Lowdown   Will It Fly? The Idea Tester:    • Will It Fly? The Idea Tester   Amazing Customer Service:    • Amazing Customer Service!   Social Enterprise & Non Profit 101:    • Social Enterprise & Non Profit 101   Becoming A Networking Guru:    • Become A Networking Guru   Increasing Your Profitability:    • Increasing Your Profitability   Customer Loyalty:    • Customer Loyalty   Twitter's Best Kept Secrets:    • Twitter's Best Kept Secrets   Top 7 Legal Concerns of a Small Business Owner:    • Top 7 Legal Concerns of a Small Business O...   Make Your Home Business Fly:    • Make Your Home Business Fly   How To Use Blogging To Grow Your Business:    • How To Use Blogging To Grow Your Business   Small Business Tax Preparation:    • Small Business Tax Preparation   Easy Website Best Practices:    • Easy Website Best Practices   Preparing For Change:    • Preparing For Change.   Scaling A Small Business:    • Scaling A Small Business   Lead Generation:    • Lead Generation   4 Conversations of a Leader:    • 4 Conversations Of A Leader   Recruitment On A Shoestring:    • Recruitment On A Shoestring   Social SEO:    • Social SEO   Build A One Page Business Plan That Pops:    • Build A One Page Business Plan That Pops   Small Business Accounting Basics That Save You Money:    • Accounting & Bookkeeping   Build Your Financials In Minutes:    • Build Your Financials In Minutes!   Use IT To Ramp Up Your Business:    • Use IT To Ramp Up Your Business   Get Business With LinkedIn (Really!):    • Get Business With LinkedIn (Really!)   Get Customers To Pay & Collect When They Don't:    • Get Customers To Pay & Collect When Th...   Employee Engagement (The Art of Employee Retention):    • Employee Engagement: The Art of Employee R...   Strategic Planning 2013:    • Strategic Planning 2013   Market Research:    • Market Research   The Top Free & Close To Free Marketing Tools That Work:    • The Top Free (And Close To Free) Marketing...