Investing in Quality: Why Premium Clothing is Good For Your Brand скачать в хорошем качестве

Investing in Quality: Why Premium Clothing is Good For Your Brand

In this Partner Series, Landon Wade speaks with Jacob from Holderness & Bourne, a premium retail clothing brand known for its golf and lifestyle apparel. They discuss the increasing desire for business-branded items to match the quality and style people use in their personal lives, moving away from "the old way" of choosing promotional products. Holderness and Bourne's emphasis on attention to detail (like collar stays and quality buttons) and superior fabrics ensures their items stand up to repeated use, making them ideal for corporate gifting, as they tend to stick around longer. They talk about how Holderness & Bourne has successfully translated its retail success into the promotional space. They maintain a balance between seasonal retail collections and a core set of evergreen, in-stock products tailored for corporate clients, offering consistency and deep inventory across sizes. A key takeaway is the benefit of Holderness & Bourne handling the decoration in-house at their New York facility, which allows them to offer quick lead times and a first-class, retail-like packaging experience for a minimum of 24 decorated pieces. This partnership allows Goodson to offer co-branded premium items, including polos, pullovers, hats, pants, and luggage, giving employees and customers a gift they will genuinely appreciate and use, turning them into brand advocates. Key Takeaways: Customers care deeply about their brand. Premium brands are associated with high quality. Gifting high-quality products is important for customer relationships. Brand alignment enhances customer loyalty. Holderness is highlighted as an excellent partner. Gifts should be appreciated and used by recipients. The idea of premium brands resonates with customers. High-quality products reflect brand values. Gifting is a way to strengthen business relationships. Understanding customer preferences is key to brand success. Chapters 00:43 Welcome & The Value of Premium Brands 04:20 Holderness and Bourne's Quality and Detail 06:29 Longevity and Brand Advocacy 07:38 Holderness and Bourne Brand Overview 08:38 In-House Decoration and Warehousing 09:15 Holderness's Corporate Program: Evergreen Inventory 12:22 Review of In-Stock Program & Pricing 13:38 The Benefit of H&B Decoration 19:48 Lead Time and Fulfillment 20:34 Exciting Use Cases and Drop Shipping 23:33 The H&B Origin Story and Success 25:35 Closing Thoughts: A Standard for the Industry