How Social Signals Quietly Became the Most Valuable Data | Trigify (Hugo Millington) скачать в хорошем качестве

How Social Signals Quietly Became the Most Valuable Data | Trigify (Hugo Millington)

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-hugo Episode Summary: In this episode of the Next Gen Sales Leaders Podcast, Ben Reed sits down with Hugo Millington Drake, Founder of Trigify, to unpack the real journey of building a SaaS company in today’s crowded GTM landscape. Hugo shares how Trigify evolved from an accidental automation agency into a social intent platform, why interest-based signals outperform traditional triggers, and the hidden challenges of selling software to cost-sensitive agencies. The conversation dives deep into PLG vs. sales-led growth, churn, pricing pressure, LinkedIn outbound, the rise of GTM engineers, and why most founders underestimate how hard software really is. What you’ll learn: How Trigify pivoted from an agency into a SaaS product Why social engagement data beats traditional trigger-based signals The real differences between selling services vs. selling software Why PLG is harder than it looks in complex GTM tools The challenges of churn when selling to agencies LinkedIn outbound vs. cold email at scale Influencers, micro-creators, and early SaaS distribution strategies The truth about “GTM engineers” and no-code/AI hype Why founder stress is often self-inflicted and how to manage it Episode Highlights: [00:00:48] What Trigify does and how it evolved [00:04:43] Interest-based targeting vs. traditional triggers [00:07:27] From automation agency to SaaS, selling $149 software vs. $3k retainers [00:18:41] Churn, pricing pressure, and agency customers [00:27:17] PLG, onboarding, and customer confusion [00:40:00] GTM engineers, Clay, and AI tool hype [00:54:13] LinkedIn outbound, fake accounts, and scale limits [01:11:10] Founder stress, perspective, and long-term thinking Featured Guest: Hugo Millington Drake – Founder, Trigify Host: Ben Reed, Host of the Next Gen Sales Leaders Podcast Connect with Hugo: Website: https://www.trigify.io/ LinkedIn:   / hugomdrake   Follow Ben on Social: LinkedIn:   / benjamin-aaron-reed   Love this episode? Subscribe to the Next Gen Sales Leaders Podcast for expert insights on B2B sales, GTM strategy, RevOps, and SaaS leadership. If you found value in today’s conversation, please leave us a review. Join our B2B GTM & RevOps Entrepreneur Community: https://www.skool.com/outbound-b2b-sa... Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-hugo