Design, Make, & Market: A conversation with the founders of Studio Neat скачать в хорошем качестве

Design, Make, & Market: A conversation with the founders of Studio Neat

In 2010, Studio Neat launched their first product on Kickstarter. It raised over $130k and established a foundation for their studio practice. They've since funded nine other product launches on the platform. Kickstarter has been instrumental in helping Studio Neat raise close to $1.5M and build a following of committed fans. / In our conversation with Dan Provost and Tom Gerhardt, we explore how Studio Neat has grown and continues to thrive with such a team and low overhead. Of course, we also dive into the strategies and tactics they use to launch products on Kickstarter. 00:00:00 Welcome & host intro 00:10:48 Why we love Studio Neat 00:14:50 Conversation with Tom Gerhardt and Dan Provost begins 00:15:40 Getting to know Tom and Dan 00:18:00 Launching their first product on Kickstarter 00:24:27 The early days of Studio Neat 00:30:15 Approach to designing new products 00:35:39 Integrated approach to product development and marketing 00:44:15 Scaling and thriving without growing the core team 00:51:40 Why Studio Neat launches products on Kickstarter 00:58:40 When does Studio Neat launch things on its own 01:03:16 What is the most challenging part of a Kickstarter launch 01:08:25 How important are Studio Neat's fans to their business 01:13:00 Audience Q&A 01:30:40 Wrap Up