145 - Where I Was Right & Wrong On My Marketing 2025 Predictions скачать в хорошем качестве

145 - Where I Was Right & Wrong On My Marketing 2025 Predictions

Send us a text (https://www.buzzsprout.com/twilio/tex...) In this episode, Jeremy Neisser reviews his previous predictions for sports marketing and fan engagement for 2025, assessing where he was right, where he was wrong, and what the implications are for 2026. He discusses the impact of AI and personalization, the shift towards membership models, the rise of short form video, the importance of user-generated content, and the challenges of holistic attribution. He also delves into the complexities of Name, Image, and Likeness (NIL) in sports, donor engagement strategies, and the significance of focusing on fan quality over quantity. Key Themes Covered • AI & personalization (where it works and where it doesn’t) • The continued shift from season tickets → membership models • Short-form video becoming the backbone of ticket marketing • Why creative is now the targeting • The messy reality of attribution • NIL’s impact on ticket sales and sponsorships • Donor engagement at scale • Why fan quality matters more than fan quantity Takeaways • AI and personalization are crucial for sports marketing success. • Membership models are replacing traditional season tickets. • Short form video has become essential for engaging fans. • User-generated content builds trust and engagement. • Holistic attribution is challenging but necessary for understanding marketing impact. • NIL has complicated the landscape of college athletics. • Donors seek meaningful engagement beyond transactions. • NIL platforms need to simplify for small market teams. • Focusing on fan quality leads to better outcomes than quantity. • Auditing marketing strategies is essential for future success. Chapters 00:00 Introduction and Self-Audit of Predictions 01:01 AI and Personalization in Sports Marketing 03:54 Membership Models and Fan Engagement 05:46 The Rise of Short Form Video 08:04 User-Generated Content and Micro Influencers 09:28 Holistic Attribution Challenges 13:11 Navigating Name, Image, and Likeness (NIL) 16:31 Donor Engagement and Experience 18:54 NIL Platforms and Market Scaling 20:20 The Importance of Fan Quality Over Quantity 22:13 Conclusion and Advice for 2026 Links Mentioned in This Episode • Episode 95 – 12 Marketing & Fan Engagement Predictions for 2025 (https://sportsmarketingmachine.com/ep...) • 80/20 Principle (Pareto Principle) (https://en.wikipedia.org/wiki/Pareto_...) • Sports Marketing Machine Strategy Call (https://sportsmarketingmachine.com) Sports Marketing Machine on LinkedIn (  / sports-marketing-machine  ) Sports Marketing Machine on Instagram (  / sportsmarketingmachine  ) Book a call with Jeremy from Sports Marketing Machine (https://sportsmarketingmachine.com/)