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The impact of an encore. I use music as a metaphor, memorable stories, and proven business principles taken from my best-selling book, All the Right Reasons, to teach skills that will increase retention and loyalty at all levels of business. We should always expect an encore. When music is in harmony, it brings peace. You can become your very best at anything you want to do when you're feeling peaceful. A life in harmony means a consistent and honest arrangement of your values and a solid commitment to living those values day in and day out. Just like in music, when you see a crescendo, it's telling you to sing and play with more intensity. I want you to live your life in crescendo. I want you to live as the very best you have to offer is ahead of you. Leading a global organization to record heights gives me a unique perspective that will be impactful, increasing results. Now I'm ready to use my 30 years of experience to educate, entertain, and inspire your audience to reach even higher. Learn More: https://kevinguest.com. ---------- Kevin Guest is the Executive Chairman of USANA Health Sciences, a global health and nutritional supplements company. He is a member of the CEO Council for the World Federation of Direct Selling Associations and in 2021 he was elected to be Chairman of the Board of the Direct Selling Association. In 2023, he became Chairman of the Direct Selling Education Foundation. Before USANA, Kevin served as a managing partner at FMG, a video and events production company in Salt Lake City. Throughout his life, Kevin’s musical talents have helped him realize his childhood rock-n-roll dreams. Highlights include sharing the stage with greats such as Kenny Loggins, Tommy Shaw, Eddie Money, and Belinda Carlisle, and performing at the Grand Ole Opry. He continues to perform part-time with country music superstar Collin Raye. Kevin wrote All the Right Reasons in 2018. In the book, Kevin shares entertaining anecdotes and inspiring stories, collected from years of meeting fascinating people and learning valuable life lessons. The result is a book featuring 12 foundational principles by which he lives and that he believes will lead others on their own path to success. Proceeds from the book benefit the USANA Foundation. Kevin earned a bachelor’s degree in communications from Brigham Young University. He and his wife, Lori, have four children and seven grandchildren.