Understanding Why People Give Pt.1 скачать в хорошем качестве

Understanding Why People Give Pt.1

Why consumer psychology is the foundation of marketing that actually works. In this energizing episode of The Guiding Brands Podcast, host Karen Vick sits down with Adam Ortman, a leading consumer psychologist and CEO of Kinetic319 Marketing, to uncover the secret drivers behind why people say “yes”—whether that’s to buying, donating, or showing up for your brand. Together, they break down the science of giving and reveal how nonprofit organizations and service-based small businesses can leverage empathy, authenticity, and relevance to attract customers and supporters. Adam shares real-world lessons learned from working with both household names like Nike and American Express and major nonprofits like the American Red Cross. Learn why marketing isn’t just about intuition—it’s about understanding the psychology behind your audience’s motivations, environment, and emotional needs. Whether you’re a local shop owner, a nonprofit director, or a marketer eager for insight, this episode will help you avoid costly projection misconceptions, craft irresistible calls-to-action, and build lasting trust. From this conversation, you’ll walk away with actionable tips—like using surveys and focus groups, spotting patterns in feedback, and harnessing the power of AI to uncover what your audience truly cares about. Get ready to connect deeper, stretch your marketing mindset, and move the needle for your mission-driven business. Adam Ortman is a consumer psychology expert, marketing strategist, and agency founder dedicated to helping brands use the science of human behavior for good. Karen Vick champions empowering small businesses and nonprofits with smart, sustainable marketing strategies every week on The Guiding Brands Podcast. If you’re searching for meaningful, psychology-driven marketing resources to level up your business or nonprofit, you’ve just found your next must-watch video. #consumerpsychology #marketingstrategy #nonprofitmarketing #empathymarketing #smallbusinessmarketing #branding #customerinsights Discover more episodes and actionable resources at https://guidingbrandspodcast.com Follow Adam Ortman and Kinetic319: Website: https://kinetic319.com/ Facebook:   / 100095513262322   LinkedIn: https://www.linkedin.com/company/kine... YouTube:    / @kinetic319   Follow Guiding Brands: Website: https://guidingbrands.com LinkedIn: https://www.linkedin.com/company/guid...