Words That Win: Turning Website Visitors into Customers Part 1 скачать в хорошем качестве

Words That Win: Turning Website Visitors into Customers Part 1

How website copy drives sales (and why you don’t sound like everyone else) In this episode of the Guiding Brands Podcast, host Karen Vick sits down with copywriter and brand strategist Sarah Guilliot for a candid chat about the real ins and outs of copywriting for small businesses. You’ll learn exactly what sets “copywriting” apart from “content creation,” and why that distinction could make or break how customers see your business online. Sarah Guilliot shares her journey from big tech corporate life to helping small businesses and coaches launch sites that actually convert. You'll get actionable tips for discovering your brand voice (hint: it’s not about sounding like a robot) and the critical role copy plays in guiding online visitors to take action, whether that’s scheduling an appointment, making a purchase, or just reaching out. Topics include: -The most common copywriting mistakes small business owners make -How to transform web pages from “just a brochure” to a true selling tool -Real-world strategies for understanding your ideal customers, using both AI tools and good old conversations -The secrets to standing out (instead of sounding just like your competitors!) -Why testimonials and real client feedback are marketing gold This episode is perfect for service-based small business owners and marketers looking for practical, down-to-earth marketing wisdom. You will leave ready to clarify your message, show up authentically, and attract customers who genuinely connect with your business. Listen in, grab a tip or two, and start making your website (and your words) work smarter, not harder. Are you a coach, or do you want to be one, and you need a new website? Well, Sarah has a special offer just for Guiding Brands Podcast listeners! Go to this page to learn more - https://www.sarahdesign.com/guiding Connect with Sarah on Instagram at:   / sarahdesignagency   #copywriting #smallbusinessmarketing #marketingstrategy #websitecontent #branding #conversioncopywriting Learn more at GuidingBrandsPodcast.com