Leaders Interview - Caroline Orange-Northey, Pinterest UK & Ireland скачать в хорошем качестве

Leaders Interview - Caroline Orange-Northey, Pinterest UK & Ireland

Welcome to the ChannelX 2025 Leaders Interview featuring Caroline Orange-Northey, Managing Director of Pinterest UK & Ireland. Pinterest is a visual search and discovery platform where people find inspiration and curate ideas in a positive place online. Pinterest is also where people discover new ideas, plan and shop. With Pinterest ads, you can reach your audience at every stage of the consumer journey. In this interview, Caroline discusses what's on offer for advertisers, how AI is impacting the business, and how brands can find success, including how they worked with Marriott Bonvoy, Chamberlain Coffee and DFS. 00:00 Introducing Caroline Orange-Northey, Pinterest 00:48 Caroline's focus for her first 6–12 months as Pinterest MD UK&I 04:26 Why should advertisers choose Pinterest in 2026? 06:40 How Pinterest are leveraging AI to enhance the platform experience 08:12 How brands can use Pinterest Predicts not-yet-trending report? 08:57 Marriott Bonvoy, Chamberlain Coffee case studies 10:31 Using Pinterest Trends to inspire product roadmap 11:40 DFS case study 13:04 Where should a brand start on Pinterest? Links: Caroline Orange-Northey (LinkedIn) -   / caroline-orange-northey-b3ba178   Pinterest for Business -   / en-gb   Pinterest Predicts Report -   / pinterest-predicts   Emma Chamberlain Coffee campaign - https://channelx.world/2025/07/pinter... Marriott Bonvoy campaign -   / marriott-bonvoy-awareness-predicts   DFS Campaign - https://channelx.world/2025/10/dfs-co...