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In this episode of Scouted by GreyB, we speak with Alex, Founder of Naco Technologies, about how high-speed nano-coating technology is making sustainable industrial processes faster, cheaper, and scalable. From reducing critical material usage to enabling cleaner energy and mobility systems, Alex breaks down what’s changing and what’s still hard. Chapters 00:00 – Introduction to Naco Technologies 01:05 – What Naco Technologies does and its sustainability mission 03:10 – Chemical coatings vs nano-coatings: what’s broken today 06:20 – How high-speed magnetron sputtering changes coating economics 10:05 – Cost reduction through critical material savings 13:40 – Scaling challenges and customer adoption timelines 17:30 – Supplying coatings vs installing equipment at customer sites 21:10 – Flexibility across substrates, materials, and applications 25:00 – Space, hydrogen, and high-performance use cases 29:40 – Exhaust systems, catalysts, and emissions reduction 34:10 – Market trends: hydrogen, AI energy demand, and clean combustion 38:30 – Founder learnings from building a second startup 42:10 – Vision for the next 5–10 years and closing thoughts Key Takeaways High-speed nano-coating can deliver 10× higher throughput on the same equipment Nano-coatings reduce critical material usage by 10–40×, cutting both cost and emissions Transitioning from chemical to nano-coatings typically takes 1–3 years of testing Supplying coated components lowers adoption risk before on-site installation Applications span hydrogen, automotive exhausts, energy systems, and space Scaling clean technology requires speed, credibility, and manufacturing readiness Important Links Naco Technologies website: https://www.naco.tech/ Scouted by GreyB: https://www.greyb.com/scouted