Will AI shop for you? Bank ad growth, World Cup on TikTok, app advertising trends (feat. Madison ... скачать в хорошем качестве

Will AI shop for you? Bank ad growth, World Cup on TikTok, app advertising trends (feat. Madison ...

Is your next big purchase going to be made by AI? In this “super pod” crossover between WPP Media Intelligence and Madison & Wall, Kate Scott-Dawkins, Brian Wieser, Luke Stillman, Jeff Foster, and Nidhi Shah unpack the week’s biggest shifts in media and marketing. We explore: • Google & OpenAI’s new agentic commerce protocols — and what AI shopping means for brands. • Why US banks grew ad spend 12.5% in 2025 despite economic uncertainty. • TikTok’s World Cup deal and what it signals for sports media rights. • The evolving creator economy and where the dollars are really coming from. • Insights into app advertising & mobile gaming following LiftOff’s IPO filing. Chapters: 00:00 – Intro: AI shopping & what’s ahead in media and marketing 01:20 – Agentic commerce: Google vs OpenAI protocols & retail media impact 08:36 – US economy: Bank earnings and why ad spend is still rising 17:28 – Sports media rights: TikTok’s global World Cup video partner deal 20:40 – Creator economy: Where the money comes from and industry effects 25:53 – App advertising & gaming: LiftOff IPO, AppLovin, mobile ad quality 31:52 – Market outlook: Risks, opportunities, and sector growth potential 32:13 – Next week preview: Key earnings, inflation data, and major events 34:56 – Closing thoughts & outro WPP Media Global Advertising Forecast, Dec 2025: https://www.wppmedia.com/news/report-... Cross-over episode disclaimer: The views of Madison & Wall do not represent the opinions of WPP or WPP Media