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Telegram t.me/idea_infusion Retail Management Unit 3 One Shot | Delhi University | Complete Syllabus | PYQs | Exam Oriented In this video, you will get a complete one-shot lecture on Retail Management Unit 3, strictly according to the Delhi University (DU) syllabus. This lecture is designed for concept clarity, quick revision, and exam-focused preparation. This video is highly useful for students of B.Com (Hons), B.Com (Programme), BBA, BMS and other management courses, where Retail Management is an important subject. All topics of Unit 3 are explained in simple and easy words, with real-life retail examples, important exam keywords, and previous year question paper orientation, making it ideal for scoring high marks in semester exams. --- 🔍 What You Will Learn in This Video (Retail Management Unit 3) This Retail Management Unit 3 One Shot covers the entire unit in detail, including: ✅ Retail Marketing Strategy Meaning and Concept of Retail Marketing Strategy Importance of Retail Strategy in Competitive Market Elements of Retail Marketing Strategy Strategic Planning Process in Retailing ✅ Retail Market Segmentation Meaning of Market Segmentation Need and Importance of Segmentation in Retailing Bases of Market Segmentation: Geographic Segmentation Demographic Segmentation Psychographic Segmentation Behavioural Segmentation ✅ Target Market Selection Meaning of Target Market Criteria for Selecting Target Market Mass Marketing vs Target Marketing Niche Marketing in Retail ✅ Retail Positioning Meaning and Concept of Retail Positioning Importance of Positioning in Retail Management Positioning Strategies in Retail Positioning Map and Competitive Positioning ✅ Retail Marketing Mix Concept of Retail Marketing Mix Product Decisions in Retailing Pricing Strategies in Retail Promotion Mix in Retailing Place / Location Decisions Retailing and Customer Value Creation ✅ Customer Relationship Management (CRM) in Retail Meaning of CRM Importance of CRM in Retail Business Tools and Techniques of CRM Role of Technology in Retail CRM Benefits of Customer Loyalty Programs --- 🎯 Why This Video is Important for DU Exams? Covers 100% Retail Management Unit 3 syllabus Includes important definitions, headings, and keywords Useful for long answers, short notes, and case study questions Based on Delhi University previous year question patterns Ideal for last-minute revision Helps in writing well-structured and high-scoring answers --- 👩🎓 Who Should Watch This Video? Delhi University students B.Com (Hons) Retail Management students B.Com Programme students BBA / BMS students Students preparing for semester exams Students who want easy explanations and exam-ready notes --- 📚 Best Way to Use This Video Watch before exams for quick revision Use it for notes making Revise before internal tests Clear doubts related to segmentation, targeting, and positioning --- 🔔 Support the Channel If you find this video helpful: Like the video Share with your classmates Subscribe to the channel Comment your doubts or topic requests Your support helps us create more DU-focused, exam-oriented content. Retail Management Unit 3 Retail Management One Shot Retail Management Delhi University Retail Marketing Strategy Retail Market Segmentation Target Market Selection Retail Positioning Strategy Retail Marketing Mix CRM in Retail Management Retail Management B.Com Hons Retail Management Notes DU Retail Management PYQs Retail Management Semester Exam