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What does it mean to build a purpose-driven business in the vacation ownership and hospitality industry? In this episode of Resort Trades Talk, host Sharon Scott Wilson, RRP, Publisher and Co-Owner of Resort Trades Media Group, interviews longtime industry executive Bob Kobek, a well-known thought leader in the timeshare and vacation ownership industry with more than 30 years of experience in customer engagement, survey analytics, and executive leadership. Together they explore how purpose, philanthropy, and conscious capitalism can shape leadership decisions, strengthen company culture, and improve both customer experience and employee engagement across the hospitality and resort sectors. Bob shares insights from his work with Mobius Consulting Group and discusses how ideas from the book “Conscious Capitalism: Liberating the Heroic Spirit of Business” by Whole Foods founder John Mackey influenced his philosophy that business can succeed financially while also doing meaningful good. ________________________________________ Topics Covered in This Interview ✔ Why purpose-driven leadership matters in today’s hospitality and resort industry ✔ How vacation ownership companies naturally foster philanthropy and community support ✔ The role of conscious capitalism in modern business strategy ✔ How corporate giving initiatives like ARDA Cares and Christel House impact the industry ✔ Why company culture improves when businesses support charitable causes ✔ How hospitality companies balance profitability with purpose ✔ The importance of human connection in an AI-driven business environment ✔ Practical steps leaders can take to embed purpose into their company culture Bob also reflects on how personal experiences—including surviving cancer—reinforced his belief that gratitude, humor, and giving back are powerful leadership tools. For timeshare developers, resort operators, travel club leaders, and hospitality executives, this conversation highlights why the vacation ownership industry is uniquely positioned to lead in purpose-driven business practices. ________________________________________ About Resort Trades Media Group Resort Trades Media Group is the only multi-platform media organization dedicated exclusively to the vacation ownership and resort development industry. Through print, digital media, and video interviews, Resort Trades helps professionals stay current with trends in: • Timeshare and vacation ownership • Resort operations and management • Hospitality leadership • Customer engagement strategies • Industry technology and innovation Subscribe for free to the Resort Trades Magazine and Weekly eMagazine: 👉 https://resorttrades.com/subscribe/ ________________________________________ About Bob Kobek Bob Kobek is a longtime consultant and executive serving the timeshare, hospitality, and vacation ownership industry. Through Mobius Consulting Group, he helps organizations improve operations, customer feedback systems, and engagement strategies. His firm’s CustomerCount survey platform sends millions of hospitality surveys annually, helping resorts measure guest satisfaction, loyalty, and service performance. Learn more: 👉 https://mobiusvp.com ________________________________________ Watch More Resort Trades Industry Interviews Subscribe to the Resort Trades YouTube Channel for interviews with executives, innovators, and leaders across the vacation ownership and hospitality industries. ________________________________________ Join the Conversation How important is purpose in your organization’s leadership and culture? Do charitable initiatives and community engagement improve employee morale and customer loyalty? Share your thoughts in the comments below—and don’t forget to like, subscribe, and share this interview with colleagues in the timeshare, resort management, and hospitality industries.