ARDA SVP David Axel brings rich PR and communications skills скачать в хорошем качестве

ARDA SVP David Axel brings rich PR and communications skills

David J. Axel, JD, MBA, MSCIS, as the new ARDA Senior Vice President of Public Relations, Marketing & Communications for the American Resort Development Association, discusses the association’s objectives. “David Axel’s diverse skillset and fresh perspective come at a pivotal moment for our industry,” said Sharon Scott Wilson, publisher and co-owner of Resort Trades Media Group, who interviewed Mr. Axel. “Travel experts agree that more people are traveling today than ever before. For more than 30 years, as the resort industry’s primary B2B media resource, we have supported ARDA’s mission to advance the timeshare industry through education, visibility, and advocacy. I look forward to discovering new ways our media platforms can further that work under David’s leadership.” In this engaging and informative discussion, David outlines ARDA’s two-tiered communications strategy — one focused on promoting the positive realities of timeshare ownership and another aimed at protecting consumers from fraudulent exit companies. He shares details about the “Go Time Sharing” initiative, the revamped ResponsibleExit.com, and the new Timeshare Consumer Protection Center, along with ARDA’s upcoming national ad campaigns across Google, SiriusXM, and social media. Discover how ARDA is shifting the narrative around vacation ownership, tackling misinformation, and reaching the next generation of travelers with stories that highlight the value, safety, and convenience of the timeshare experience. 📺 Watch for insights on: ARDA’s new national marketing and media strategy Combating exit scams through education and transparency Why timeshare offers a better experience than Airbnb or hotels How collaboration across the industry can amplify the message Resort Trades Media Group is the go-to source for timeshare and vacation ownership professionals. With a monthly print & digital magazine, a weekly Resort Trades eMagazine, daily updates on ResortTrades.com, and a growing YouTube channel, Resort Trades delivers industry intelligence to decision-makers across development, marketing, finance, and resort operations. Monthly Print & Digital Magazine – mailed to 6,000+ and emailed to 8,000+ Weekly Resort Trades eMagazine – with a 33% open rate and growing Daily Website Updates – at ResortTrades.com YouTube Channel – featuring interviews, panels, and product spotlights For media inquiries, advertising opportunities, or editorial pitches, contact: Marla Carroll | Marla@TheTrades.com | 931-484-8819