The future of customer insights starts in 2026 with UserTesting's Mike McDowell | Ep203 скачать в хорошем качестве

The future of customer insights starts in 2026 with UserTesting's Mike McDowell | Ep203

Discover what's coming to UserTesting in 2026—from new platform integrations to faster, smarter ways to scale customer insights and empathy across teams. Episode web page: https://bit.ly/458EDUA UserTesting’s Principal Solutions Marketing Manager, Mike McDowell, joins host Nathan Isaacs to share a behind-the-scenes look at what’s coming in 2026—from smarter automation to a game-changing Figma integration. 00:00 Intro – Meet Mike McDowell 00:26 What Mike does at UserTesting 01:08 Creating value-first content for customers 02:23 The importance of customer feedback 03:01 What excites Mike about 2026 03:54 AI test creation and Figma beta launch 04:44 What’s ahead in reporting and automation 05:42 Inside the Figma integration 06:56 Expanding access with API integrations 07:36 Making insights faster and more accessible 08:22 Empowering non-researchers with templates 09:18 Democratizing research across teams 10:07 Smarter screeners and participant vetting 11:04 Real-time research for live events 11:42 Platform improvements happening behind the scenes 12:14 Encouraging teams to try testing themselves 13:04 How UserTesting ensures high-quality feedback 13:56 Embedding insights across tools 14:56 Insights discovery and self-serve research 15:49 Breaking down internal barriers to insights 16:34 A sweet example of testing assumptions 17:34 Final thoughts and where to connect with Mike Get the latest updates from the team at UserTesting, connect with us on LinkedIn:   / 564709   UserTesting is fundamentally changing the way digital products and experiences are built and delivered by helping organizations get insights from customers–from creation through execution. Built on top of a world-class, on-demand sourcing engine, customers can receive fast, high quality, opt-in feedback from both our proprietary and partner-sourced audience networks around the world. UserTesting offers the industry's most comprehensive experience research solution. Unlike approaches that track user behavior or collect customer listening data on live experiences, then try to infer what that data means, UserTesting enables companies to get input earlier in the process, helping to reduce guesswork, and bring experience data to life with human insight. The company, formed through the combination of UserTesting & UserZoom, has more than 3,400 customers worldwide, including 75 of the Fortune 100 companies. To learn more, visit www.usertesting.com.