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Tech Mash-up: Cut the Noise Build a Digital Marketing Funnel That Actually Works In today’s digital landscape, many organizations struggle with choosing the right marketing tools, channels, and tactics. With countless platforms, trends, and technologies competing for attention, businesses often end up spreading their time and budget too thin without seeing meaningful results. This session will demystify digital marketing strategies by showing participants how to build a tailored marketing funnel that suits their industry, audience, and business goals. Instead of trying every new tactic, attendees will learn how to focus on the platforms and methods that generate the greatest impact. Attendees will learn how to: Develop a digital marketing funnel that maps directly to their customer journey. Understand the strengths, weaknesses, and purpose of major digital platforms (e.g., email marketing, social media, search, paid ads, websites, CRMs, automation tools, analytics platforms) Identify which channels are most effective for different industries and business models Avoid common timewasters and low-ROI tactics Maximize their marketing budget by focusing on what truly moves results. Key Topics Covered What a modern digital marketing funnel looks like Matching strategies to specific industries and business types Tools and platforms overview: when, why, and how to use each Real-world examples of successful integrated marketing setups How to measure performance and refine your approach over time Quick wins that yield results even with limited time or budget Takeaways Participants will leave with a clearer understanding of which digital channels are worth their focus, how to connect them into a cohesive strategy, and how to put limited time and money into the areas that produce the highest return. Meet the Presenter Amy Q Cooper Studio Q Designs Amy Q Cooper is the Founder & CEO of Studio Q Designs – a Canadian, women-owned design and technology agency. Studio Q drives brand awareness and growth for organizations across Canada through branding, websites, apps, and marketing. Amy and the team seek to “build bright futures” by amplifying what makes us human, fostering authentic connections, and transforming how we experience the digital world.