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How to Price Homes in Today’s Market

Visit our website at https://sholink.to/thelyonsgroup to schedule a consultation. Is your home priced to sell or priced to sit? In this episode of The Den, Ben, Paul, Shannon, and Aspen dive into pricing strategy and explain why the right price creates momentum, buyer excitement, and stronger outcomes for sellers. With the market shifting toward balance, this episode breaks down what really matters when pricing a home today. Whether you are a buyer, seller, or Realtor in the Four Corners region, this conversation offers practical insight into buyer psychology, days on market, inventory levels, and how to avoid pricing mistakes that cost time and money. In This Episode • Why pricing is a strategic tool, not just a number • How buyer behavior has changed since 2020 • What longer days on market signal to buyers • Why overpricing often leads to weaker offers • How inventory levels affect pricing decisions • The psychology behind buyer excitement • When aggressive pricing works and when it does not • How Realtors guide sellers through pricing conversations YouTube Chapters 00:00:00 - Coming up... 00:00:33 - Welcome to The Den and today’s topic 00:01:20 - Why pricing is a strategy in real estate 00:02:11 - How the market has changed since 2020 00:03:42 - Why pricing matters more now than before 00:04:41 - Buyer perception and days on market 00:06:12 - How to beat the average days on market 00:06:54 - Monthly payments and buyer decision making 00:08:24 - Competing with current listings, not the past 00:09:40 - Inventory levels and market balance explained 00:11:52 - Real world pricing examples and seller decisions 00:14:09 - The danger of chasing the market down 00:18:19 - Understanding seller motivation and pressure 00:23:15 - Managing expectations and market reality 00:27:21 - When to adjust price and when to wait 00:29:07 - Final thoughts and wrap-up Ben Lyons, Associate Broker - 505-486-4366 - ben@sjcbroker.com Paul Barry, Associate Broker - 505- 330-3912 - paul@sjcbroker.com Shannon Martin, Associate Broker - 505-330-4897 - shannon@sjcbroker.com Aspen Groen, Associate Broker - 505-215-0455 - aspengroenrealtor@gmail.com Keep up on key strategies weekly with the Den - Powered By The Lyons Group. Sign up for our newsletter for valuable insights and updates via http://www.sjcbroker.com/ too! Produced by APodcastGeek https://apodcastgeek.com/ #RealEstatePricing #HomeSellingStrategy #FourCornersRealEstate #HousingMarketUpdate #PricingStrategy