How Howard Elliott increased website orders by 15% with WizCommerce скачать в хорошем качестве

How Howard Elliott increased website orders by 15% with WizCommerce

Howard Elliott Collection is a large-scale home décor wholesaler managing an extensive, visually driven catalog across trade shows, sales reps, and digital channels. As the business grew, legacy workflows and disconnected tools began slowing sales, merchandising, and operations. Before WizCommerce, the company relied on Microsoft Dynamics 365 as its ERP, but sales teams lacked a modern front end. Reps struggled to access real-time inventory, customer history, and order status during selling moments. Order processing was manual and time-consuming, and product imagery creation depended heavily on costly, slow photoshoots that limited go-to-market speed. Rather than patching individual issues, Howard Elliott adopted WizCommerce as a unified B2B commerce platform, with Dynamics 365 remaining the system of record. WizCommerce became the daily operating layer for reps, customers, and internal teams. AI tools in action 1. WizStudio – AI lifestyle image generator WizStudio replaced slow, expensive photoshoots with an always-on AI studio. The team generates lifestyle images, line drawings, and product visuals directly from factory images or quick phone photos. WizStudio accurately handles complex products like mirrors and reflective surfaces, reducing image creation timelines from one month to roughly two weeks and accelerating go-to-market by several weeks. 2. Ella – AI order and quote automation assistant Ella automates order intake from emails and other manual inputs, turning them into ERP-ready orders. What previously took hours of back-office work is now completed in minutes, significantly reducing manual order touching and freeing operations teams to focus on higher-value work. 3. AI-driven recommendations and summaries for reps Sales reps use AI-powered product recommendations and customer summaries to prepare for meetings, discover relevant products, and confidently present broader assortments without increasing complexity. Measurable results and ROI 1. 15% increase in website-driven revenue 2. 500–600 customers activated on the B2B website, many shopping within hours 3. Order processing reduced from hours to minutes through automation 4. Weeks shaved off go-to-market timelines for new collections using WizStudio 5. Increased sales productivity without adding headcount Today, Howard Elliott operates with a connected wholesale stack where sales, merchandising, and operations work from the same source of truth. AI supports faster execution, better discovery, and greater confidence, enabling the business to scale efficiently while delivering a modern buying experience for customers and reps alike.