Anthony Farina on Reinventing a Brand People Think They Already Understand ... скачать в хорошем качестве

Anthony Farina on Reinventing a Brand People Think They Already Understand ...

Conversation with Anthony Farina, Chief Corporate Communications & Brand Officer at the FujiFilm Corporation. For decades, Fujifilm lived in the public imagination as a photography brand. Today, the company operates across healthcare, life sciences, advanced materials, and diagnostics — a reinvention few legacy companies have achieved at comparable scale. Anthony Farina, now guides communications strategy at Fujifilm, and describes his role as closing the gap between what a company has become and what people think it is. Transformation, in this sense, is not a marketing announcement. It is a comprehension process. Or read the complete article here: https://www.internationalistmagazine.... For more articles, visit: https://internationalistmagazine.com. Internationalist Marketing TV interprets the ideas shaping marketing’s future — through the voices of leaders redefining growth, relevance, and responsibility worldwide. Featuring interviews, case studies, and candid conversations that explore not just what’s changing in marketing, but what it means.