Sonsoles Gonzalez on Reinventing Beauty — and Marketing — for an Age-Inclusive Future ... скачать в хорошем качестве

Sonsoles Gonzalez on Reinventing Beauty — and Marketing — for an Age-Inclusive Future ...

Conversation with Sonsoles Gonzalez, Founder of Better Not Younger Sonsoles Gonzalez didn’t just spot an overlooked market; she challenged an entire industry’s assumptions about age, confidence, and relevance. After decades leading global beauty brands at P&G and L’Oréal, Sonsoles stepped back from day-to-day operations at Better Not Younger to focus on something even bigger: the brand’s vision, voice, and cultural role. In this conversation, we explore what it really takes to market to women over 40, why aging remains one of marketing’s last systemic blind spots, and how trust, education, and community—not hype—are driving growth in a longevity-driven world. Or read the complete article here: https://www.internationalistmagazine.... For more articles, visit: https://internationalistmagazine.com. Internationalist Marketing TV interprets the ideas shaping marketing’s future — through the voices of leaders redefining growth, relevance, and responsibility worldwide. Featuring interviews, case studies, and candid conversations that explore not just what’s changing in marketing, but what it means.