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The episode of Adam Loveridge: Home Service Marketing Podcast, Luis Francisco, owner of Stashluk Plumbing Heating Services, shares his journey from immigrating at age 12 to acquiring the plumbing and HVAC company he worked at for 10 years. Luis discusses growing the business from 1.5 million to over 2 million in revenue through strategic marketing, customer retention, and faith-based principles. He emphasizes the importance of educating customers rather than hard-selling, maintaining strong relationships, and always having faith when facing business challenges. Luis explains his "why" - providing for his family and being a better father - and offers advice to aspiring service technicians about building clientele through hard work, respect, and genuine connections. Chapter Timestamps: 0:00 - Faith and Customer Retention 0:33 - Introduction and Welcome 1:21 - Luis's Background Story 2:29 - Acquiring Stashluk Business 3:42 - Revenue Growth Journey 5:27 - Marketing Strategies Discussion 7:37 - SEO Investment Tips 8:32 - Customer Retention Focus 9:52 - Educational Selling Approach 11:02 - Technician Compensation Structure 11:36 - Core Values Discussion 12:22 - Understanding Your Why 14:13 - Million Dollar Deal 16:34 - Faith Through Challenges 18:12 - Service and Giving Back 19:48 - Future Exit Strategy 22:18 - Advice for Technicians Takeaways: One should never harbor trepidation regarding financial metrics; understanding them is crucial for growth. It is significantly more cost-effective to retain existing customers than to acquire new ones. Fostering long-term customer relationships necessitates an educational approach rather than aggressive sales tactics. Recognizing one's fundamental motivations or 'why' can profoundly influence business success and personal fulfillment. Investing time in educating technicians leads to better customer interactions and service quality. Maintaining a positive outlook and faith in God's provision can motivate perseverance through challenging business phases. Companies mentioned in this episode: Blue Forge Marketing Stash Luck Plumbing Heating and Air Links referenced in this episode: blueforgemarketing.com