If Al Makes Marketing Easy, Why Is Growth Still Hard? скачать в хорошем качестве

If Al Makes Marketing Easy, Why Is Growth Still Hard?

B2B go-to-market is being fundamentally reshaped by AI, from how buyers discover solutions to how marketing teams create demand, build trust, and measure impact. As execution becomes faster and more automated, B2B leaders are being forced to rethink what truly differentiates their go-to-market strategies. In this episode of B2B Marketing Futures, senior marketing leaders explore how AI is changing day-to-day marketing work, how the balance between demand creation and demand capture is evolving, and what role brand, trust, and human judgment play in an AI-enabled world. Participants • Andrew Soane — Former Director, Global Head of Service Line & Partner Marketing, Thoughtworks • Charlotte Wahlgren — Head of Partner Marketing EMEA, Shopify • Carl Ronander — VP of Marketing, Funnel Chapters: 00:00 Introduction: B2B Go-To-Market in the AI Era 02:31 How AI Is Changing Day-to-Day Marketing Work 07:24 Demand Creation vs Demand Capture in an AI-Driven World 16:27 Why Human Connection, Brand, and Trust Matter More Than Ever 27:42 Future Skills and Mindsets Marketers Need by 2030 36:34 Key Takeaways and Closing Thoughts