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Link to the original video • I Finished The Entire Italian Duolingo Cou... Link to the Duolingo Controversy video • Is this the end of Duolingo? The Duolingo AI controversy erupted in April 2025 when CEO Luis von Ahn announced the company would become "AI-first," phasing out human contractors and replacing them with artificial intelligence for content creation and other tasks. In an all-hands email shared on LinkedIn, von Ahn stated that Duolingo would start eliminating contractors for work that AI could handle, and that new hires would only be approved once teams proved they couldn't automate their work further. The response was swift and brutal, with users flooding social media platforms with angry comments like "This is a disaster. I will cancel my subscription" and "AI first means people last." The backlash was so intense that Duolingo, known for its quirky and popular social media presence built around its owl mascot, deleted all its TikTok and Instagram posts and went completely silent for days. When the company finally returned to social media, it posted a bizarre, cryptic video featuring a masked employee complaining about corporate overlords, which many users found confusing and tone-deaf rather than reassuring. About a week later, von Ahn attempted damage control by posting on LinkedIn to clarify his position, claiming "I do not see AI as replacing what our employees do" and insisting the company was "continuing to hire." However, he later admitted to the Financial Times that he was shocked by the intensity of the backlash and suggested other companies were doing similar things but weren't as transparent about it. The controversy highlighted a broader tension in the tech industry, with some journalists pointing to Duolingo as evidence that an "AI jobs crisis" had already arrived, noting that the company had actually been cutting contractors since 2023. The incident demonstrates the growing public concern about job displacement due to AI, particularly when companies are perceived as being callous about replacing human workers, even as their stock prices remain strong. #duolingo #fluent #languagelearning