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Little Chef wasn’t exciting. That was the point. For decades, it was everywhere — a guaranteed stop on British road trips, family holidays, and long A-road journeys. You didn’t choose Little Chef for adventure. You chose it because you knew exactly what you’d get. And yet, somehow, it vanished. No scandal. No single catastrophic mistake. Just a slow, almost invisible unraveling. In this documentary-style breakdown, we trace the entire rise and fall of Little Chef, from its founding in 1958 as Britain’s answer to the American roadside diner, through its explosive expansion in the 1970s, peak dominance in the 1990s, and eventual collapse by 2018. This is a story about: How consistency became a competitive advantage Why scale quietly turned into a liability How private equity, property deals, and changing travel habits reshaped roadside dining Why the Heston Blumenthal revival created headlines—but couldn’t save the business And how a brand built on certainty disappeared without most people noticing What This Video Covers: The origins of Little Chef and Britain’s new driving culture Icon branding, the Olympic Breakfast, and roadside predictability Rapid expansion under Trust House Forte The Happy Eater acquisition and market dominance Overreach, site neglect, and rising competition Administration, closures, and repeated restructures The Channel 4 “Big Chef Takes On Little Chef” era Final sell-offs, EG Diner, and the end of the road Little Chef didn’t fail because people stopped travelling. It failed because the world learned new ways to stop. If you’re interested in business history, brand collapse, retail decline, or forgotten British icons, this is the full story.