Beyond Chatbots: Why Hybrid AI Beats Prompt-Based Agents скачать в хорошем качестве

Beyond Chatbots: Why Hybrid AI Beats Prompt-Based Agents

At the AICX Summit Julia Karlin, GTM at DigitalGenius, to explore why ecommerce brands are moving beyond chatbots and prompt based AI toward hybrid AI systems that actually resolve customer issues end to end. Julia shares real world lessons from working with leading ecommerce brands and breaks down what it takes to scale automation without sacrificing customer experience or brand safety. Key Moments: The evolution of AI in ecommerce customer support: From rule based bots and decision trees to LLMs and why none of them work alone. (01:05) Why prompt only chatbots fall short: How great conversations still fail to solve real customer problems. (02:28) The iceberg of ecommerce CX: Why a simple “where is my order” request triggers complex workflows across multiple systems. (06:28) What hybrid AI actually looks like in practice: Orchestrators, specialist agents, and deep integrations that mirror top human agents. (10:40) Real results from hybrid AI in ecommerce: Higher automation rates, faster resolution times, and strong CSAT without added risk. (13:05) Whether you are a CX leader, ecommerce operator, or AI practitioner, this conversation offers a practical guide to using AI as a growth and retention lever rather than just a cost cutting tool. Watch more here: https://getsignals.ai/events/aicx