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Jason Nyhus, GM and President of Shopware, joins Adam from Yo-Fi to explore how AI is actually transforming e-commerce operations and customer experience. With over 25 years in e-commerce, Jason breaks down where AI delivers real value today, why regulated and complex commerce use cases require a different approach, and how teams should think about automation without losing the human element. The conversation covers the shift from task-based automation to agentic commerce, the impact on CX and sales teams, and what the next two years will realistically look like for commerce leaders. Key Moments: How AI is automating the automatable and turning operators into editors (03:20) What agentic commerce means and why it is the next major shift (05:14) The real impact of AI on CX teams and workforce structure (10:24) Why open standards and shared intelligence matter in AI-driven commerce (18:09) Where AI creates the biggest wins in B2C vs B2B over the next 24 months (22:42) Build a smarter CX strategy with Atonom: https://atonom.ai/products/tier-1-sup...