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Building a startup from the ground up is hard, and most people underestimate what it really takes. In this video, I share the personal lessons, mentors, and experiences that shaped how I think about leadership, sales, and building real businesses. I talk about early influences, learning what you’re good at, improving what you’re not, and why discipline, grit, and long-term thinking matter more than talent alone. This is a candid look at the mindset behind becoming a CEO, building products, leading teams, and navigating pressure while running a startup. If you’re an entrepreneur, founder, business owner, or someone thinking about building a company, this video offers real insight into what actually drives long-term success in business and leadership. _________ I’m Scott Larter, the CEO of BrokerBot Inc, a fully turnkey engagement platform built to help brokers stay front and centre with their homeowner clients long after the deal closes. This channel isn’t motivational. It isn’t polite. And it isn’t for everyone. If you want to build a business that actually lasts, subscribe. Building a business from the ground up is hard. This video shares a personal startup storytelling experience, reflecting on advice from an early mentor who emphasized identifying strengths and weaknesses for business growth. It highlights common startup struggles and the journey of an entrepreneur.