How AI is Unlocking Bolder Creative in Building Materials Marketing скачать в хорошем качестве

How AI is Unlocking Bolder Creative in Building Materials Marketing

The pressure is on for building materials marketers. Industry saturation is creating a call for bolder approaches. And yet, teams are being asked to achieve more, with even less. Budgets are tightening, timelines are shrinking, and content demands are only growing. Enter AI. In the latest episode of Constructive Insights, host Jen Candlish sits down with creative leads Mike and Andy to explore how marketers can use AI to take creative innovation further, unlock personalization at scale, and breathe new life into existing assets, without losing the human element that makes your brand resonate. What you’ll learn: • Why AI is about amplifying creativity, not automating it • The latest tech advancements and methods being used in the creative space • How these approaches are helping teams move faster and think bolder • Putting personalization at the forefront, finally • What it means to stay “AI-powered and human-led”