Why “Well-Produced” Brands Still Fail скачать в хорошем качестве

Why “Well-Produced” Brands Still Fail

From the Golden Globes to AI-generated campaigns, this episode breaks down why brands are struggling to stay relevant in a culture-first world. Camille and Phillip unpack what award shows, Alo’s HQ, influencer entitlement, celebrity beauty brands, and AI creativity all reveal about modern branding. They explore why “well-done but unmemorable” has become the industry’s biggest problem, how shortcuts are eroding trust, and what still works when attention is fragmented and audiences are skeptical. A candid conversation about strategy, storytelling, and why relevance now requires more than visibility. 💻 Social Media Masterclass My foundational training will help you stop guessing and start building content that converts. 👉 https://camille-moore.com/ 👥 Monthly Brand Cohort Monthly, I launch small group learning where I work with you over 6 weeks to develop your brand and approach to socials. Great for small business owners and people wanting to launch a personal brand. 👉 https://camille-moore.com/links/ 🤝 1:1 Brand Strategy Intensives For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO. 👉 http://bit.ly/4krhxgO 🏢 Hire My Agency Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us. 👉 https://thirdeyeinsights.ca/ 📬 Subscribe to Branding With Benefits (My Substack) Free weekly branding insights for people who want blunt strategy, not fluff. 👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On: Spotify | Apple Podcasts | YouTube | Everywhere You Stream 📱 Follow Camille Moore Instagram: @camillemoore TikTok: @camille.moore_ LinkedIn: Camille Moore 🌐 Website: camille-moore.com 🎨 Follow The Art of the Brand Instagram: @theartofthebrand ✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided. Chapters: 00:00 – Golden Globes, Award Shows & Lost Relevance 06:52 – Alo HQ, World-Building & Brand Disconnects 13:50 – Lemme x Kris Jenner Campaign 19:25 – AI in Creative Industries & UGC Fatigue 26:12 – AI Leadership & the Danger of Fake Productivity 33:52 – Starbucks Entering the Beauty Space: Smart or Desperate? 38:22 – Makeup by Mario, Celebrity Brands & Exit Culture 45:33 – Estee Lauder Selling off Smashbox, Dr. Jart, and Too Faced 52:42 – E.L.F.'s Substack, “Building in Public” & Founder Voice 57:27 – Final Thoughts & What Actually Builds Trust