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"You'll hear Larry Page from Google saying Google would not be Google without OKR. You'll hear bono from U2 saying we would not have been able to eradicate malaria in this area if we didn't run by OKR. And it's all the actual people, the founder of Spotify, one of the founders of Adobe. I mean, it's like, if you want to be convinced that this stuff works, listen to all these actual people saying it." - Roland Frasier To learn more about Roland Frasier 👉 https://bit.ly/golegsintensive Learn more from Roland Frasier on Instagram 👉 / rolandfrasier Subscribe to Roland Frasier 👉 / @rolandfrasierepic If you found this video valuable, give it a like. If you know someone who needs to see it, share it. Leave a comment below with your thoughts. Add it to a playlist if you want to watch it later. Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. Currently growing DigitalMarketer.com, RivalBrands.com and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation. PULLED QUOTES from this video🎙️: "So those are all key results that people, different people in the company are responsible for. So the question is what are they and how can they help you achieve more than an MBO or smart goal setting? MBO is management by objective management by objective was kind of the big thing back in the eighties before OKR came and then smart goals are goals that are specific, measurable, achievable, realistic, and time-based so that's, those are two things that people that don't use Aiko okay. Ours might be doing, I think OKR is, are tremendously more effective." "The key result has to be, I know that if I do this, then this happens. " "And then you're just going to keep moving the key results down to the people under you. So the CEO, the key results that the CEO says will help the CEO achieve her objective, get moved down here to be the objective of the director of marketing, the director of operations, the director of finance and so on and so forth." Subscribe to Roland Frasier 👉 / @rolandfrasierepic If you know anyone who could use this information, share this video with them. We're here to help. Thanks for watching. We really hope this information was helpful to you and if it was, please give us a like, comment or subscribe. Feel free to share this video 👉 • How a Special Purpose Vehicle Can Save You... Subscribe to our channel 👉 / @rolandfrasierepic You can also find other content by Roland on: The Business Lunch Podcast Youtube Channel 👉 / @businesslunchwithrolandfrasier The War Room Mastermind 👉 / @warroom9086 Connect with me on social: 📱Facebook: / rolandfrasier 📸Instagram: / rolandfrasier To learn more about Roland Frasier 👉 https://bit.ly/golegsintensive Subscribe to Roland Frasier 👉 / @rolandfrasierepic #marketingstrategy #businessideas #websitetraffic #marketingtips #rolandfrasier