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When We Only Trust People Like Us

Trust isn't collapsing, it's splitting apart. And that may be the bigger danger. David Bersoff, Head of Research at the Edelman Trust Institute, brings decades of global trust data to bear on one of the most urgent questions of our time: what happens to society when we trust only people like us? In this interview, David explains why insularity, the shrinking of our trust circles to people who think, vote, and read like us, is quietly undermining democracy. He shares why employers have become the most trusted institution in many people's lives, how organisations can build what he calls "certainty bubbles" during times of crisis, and why trust brokering — finding common ground without asking people to change — may be the only realistic path forward. David also breaks down three things most people fundamentally misunderstand about trust, including why there are different kinds of trust, each granting a different licence to those who earn it, and why trust never just happens on its own; it has to be built on purpose. If you care about the future of democracy, social cohesion, or simply want to understand why trust works the way it does, this conversation is for you. 🎧 TrustTalk is available on all major podcast platforms. 📺 Subscribe to the TrustTalk YouTube channel for new episodes every two weeks