Alex Moss: How Search Is Changing This Year – IMHO скачать в хорошем качестве

Alex Moss: How Search Is Changing This Year – IMHO

In this episode Alex talks to IMHO about how SEO is no longer just about search rankings—it’s about discovery across multiple platforms. SEOs, marketers, and agencies need to adapt quickly, focusing on intent, AI integration, and audience behavior rather than just keywords and rankings. • The concept of a search engine is evolving into discovery engines across multiple platforms (e.g., TikTok, Spotify, Reddit). • SEOs should rebrand as Discovery Optimization Experts, focusing on intent-driven content rather than traditional keyword-based strategies. • Google's search monopoly is weakening, as users explore alternative AI-powered discovery platforms. • The fight for top rankings is less relevant—being part of AI-generated summaries and recommendations is now critical. • Keywords are losing value as a primary SEO metric; intent and audience behavior are now more important. • E-E-A-T (Experience, Expertise, Authoritativeness, Trust) is essential for credibility and brand discoverability. • Technical SEO reliance may decrease as AI improves automation, but content and marketing teams must adapt faster. • The industry will see the rise of Discovery Optimization Experts, blending SEO, AI, and content marketing strategies. • Structured data (schema) remains critical, despite some arguing it may lose importance. • If Google's search experience continues to decline, users will continue shifting away—even small market share losses can have big industry impacts. Read more at: https://shelleywalsh.com/imho/