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It all began in a small, quaint village of Punjab when Vijay decided to join his father’s rice-trading business - LT Foods. Little did he know that the family business would morph into one of India’s leading rice and rice food brand, Daawat, and North America’s number one rice and rice food products brand, Royal. Founded in 1978 to bring quality rice to every home, this modest rice-trading business is today a globally famous brand — Daawat — exporting rice and rice foods to 60 nations. The food grain industry in the country was highly unorganized when LT Foods began its journey. Limited technology, lack of awareness and low-quality grains had created a wide gap between demand and supply. LT Foods took this challenge as an opportunity, and soon, the father-son duo was exporting premium rice. India is a leading exporter of basmati rice, and LT Foods is one of the largest companies contributing to exports. Looking to the future, LT Foods plans to expand its footprint to the US, Europe, Middle East and the Far East. Discover his exciting entrepreneurial journey at https://go.ey.com/3On6XZB Relive the excitement of the EOY India 2021 Awards at ey.com/in/eoy #EOYIndia2021 #Unstoppables #ReframeYourFuture