Dirk Hoering, Commercetools | theCUBE + NYSE Wired: AI & Retail Trailblazers скачать в хорошем качестве

Dirk Hoering, Commercetools | theCUBE + NYSE Wired: AI & Retail Trailblazers

What does “autonomous retail” really look like when AI agents start shaping discovery, pricing and purchasing decisions? In this AI & Retail Trailblazers interview, Commercetools founder and CIO Dirk Hoerig joins theCUBE’s John Furrier to explore how artificial intelligence is redefining the future of commerce. Drawing on insights from NRF and decades of industry experience, Hoerig explains why agentic commerce marks more than an incremental upgrade. Instead, it represents a structural shift in how brands connect data, channels and customers. He outlines how unified platforms are replacing siloed systems, enabling retailers to support seamless experiences across physical stores, digital channels and emerging AI-driven interfaces. Hoerig discusses Commercetools’ growth to more than $200 million in ARR and its role in processing tens of billions in GMV, positioning the company as a global backbone for agent-enabled commerce. He describes how AI-powered “autopilot” operations can optimize promotions, inventory and pricing in real time, while keeping humans in supervisory control. From discoverability inside ChatGPT and Google’s agentic shopping platforms to orchestrating fleets of specialized AI agents, Hoerig makes the case that execution, not experimentation, will define winners in the next retail cycle. The result is a vision of commerce as an operating system – one where data, automation and human judgment work together to drive speed, relevance and resilience at scale. Find more SiliconANGLE news and analysis https://siliconangle.com/ Follow theCUBE's wall-to-wall event coverage https://siliconangle.com/events/ Learn about the latest theCUBE events https://www.thecube.net/ 00:00 - Intro 00:07 - Transformative Trends in Retail: From theCUBE to AI Integration 02:42 - Advancements and AI Integration in Commercetools 06:54 - Autonomous Retail and Business Operation Changes 10:46 - The Human-Agent Collaboration and Platform Strategy 15:02 - Commercetools Infrastructure and Scaling with Partners 17:35 - Optimizing Data and Embracing AI in Retail 19:55 - Insights and Innovations: Strategies for the Future of AI and Autonomous Retail #theCUBE #NYSEWired #AIRetailTrailblazers #theCUBEresearch #Commercetools #AIRetail #RetailAutomation