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Building a business isn’t just about strategy or scale — it’s about values, stewardship, and purpose. 🌱 In this conversation with Claire Chiang, co-founder of Banyan Tree Group, we unpack how an “accidental entrepreneur” helped build a global hospitality brand by staying deeply anchored in nature, people, and long-term responsibility. From chasing sunsets to shaping a legacy, Claire shares why the most enduring brands are lived — not designed. Highlights from the conversation: Becoming an accidental entrepreneur through a love of travel Why stewardship matters more than ownership Turning an “undevelopable” piece of land into possibility Building a brand as a value system, not a logo How nature and conservation shaped Banyan Tree Founder-led culture and consistency as a competitive advantage The growing focus on wellbeing, self-care, and self-agency #meetlisechew #hu8tsUp #podcast #clairechiang #BanyanTree #theglobalistseries #Leadership #WomenInBusiness