Lecture 2: Competitiveness, Strategy & Productivity | Updated 2026 скачать в хорошем качестве

Lecture 2: Competitiveness, Strategy & Productivity | Updated 2026

In Lecture 2 of this Operations Management series, we examine how organizations compete through operations strategy and productivity. This lecture explores: • What competitiveness really means • How operations supports business strategy • Order qualifiers vs. order winners • Core competencies • Environmental scanning (SWOT) • Strategic OM decision areas • The Balanced Scorecard • Productivity and performance measurement Operations is not just about managing processes — it is about building systems that create sustained competitive advantage. Whether you are an MBA student, business leader, or entrepreneur, understanding the connection between strategy and operations is essential to long-term success. 📘 This lecture is part of a complete Operations Management course. The textbook for this course is Operations Management by Stevenson: https://amzn.to/4ruYWF5 https://amzn.to/3ZNxFkR https://amzn.to/3MJ5KiZ https://amzn.to/4at9s9J As an Amazon Associate, I earn from qualifying purchases. If you found this helpful, please like, subscribe, and share with others studying business and leadership.