Are the Metaverse and NFT the future of luxury brands? скачать в хорошем качестве

Are the Metaverse and NFT the future of luxury brands?

Since March 2021, the metaverse and NFT (non-fungible tokens) have become buzzwords on the Internet. Many companies start to explore business possibilities. For luxury brands, there is no exception. The 'second world' offers the opportunity to deepen the branding efforts as well as gain sales revenue. Presenting in the Metaverse is also deemed as a chance to approach Generation Z. Nevertheless, as the Metaverse and NFT are still under-regulated, cyber security and counterfeiting might damage brand equity. #Metaverse #NFT #MetaBirkin Fashion Brief Instagram:   / _fashionbrief_   00:00 Intro of the episode 00:33 The Metaverse and NFT in brands' eyes 03:20 The three reasons why the trend is rising 05:14 NFT explained 06:14 Where do people buy NFT artwork? 06:34 Who are the buyers? 07:09 Examples of collaboration models for creating and trading NFTs 08:46 Why do luxury brands enter the world of NFTs? 09:30 Play cautiously for preventing potential risks 10:23 Legal issue | case: Meta Birkins 13:03 Summary of the episode