Conversion API Explained (and Why It Matters for B2B Marketers) скачать в хорошем качестве

Conversion API Explained (and Why It Matters for B2B Marketers)

Struggling with signal loss, cookie deprecation, or tighter privacy laws? You’re not alone. In this video, Emilie from Funnel breaks down what Conversion APIs (CAPI) really are, why they matter, and how B2B marketers can use them to stay ahead — without compromising privacy or performance. We’ll cover: What a Conversion API actually does How it improves tracking, targeting and ROI Why LinkedIn’s Conversions API is a game-changer for B2B How Funnel Activate makes it easier to manage CAPI — no code needed Whether you’re a data-driven marketer or a CMO looking to make smarter budget decisions, this is your guide to navigating the next era of performance marketing. Timestamps: 00:00-00:56 – Why tracking is broken 00:57-02:32 – What is a Conversion API (CAPI)? 02:33-03:44 – What CAPI actually does for your marketing 03:45-04:36 – LinkedIn’s Conversions API + Funnel 04:37-05:21 – Results: 31% more conversions, 20% lower CPA 05:22-06:29 – Getting started: A strategic shift #conversions #b2bmarketing #marketingdata #linkedintips