Yaariyan | A.R. Rahman | New Signature Song for JSW Cements | Audio Version скачать в хорошем качестве

Yaariyan | A.R. Rahman | New Signature Song for JSW Cements | Audio Version

Listen to this amazingly awesome new signature song from A.R. Rahman for JSW Cements. The charismatic music composer has worked closely with JSW Cements to create a catchy tune that captures the vigor and spirit of JSW Cements' new brand identity while evocatively invoking memories of its storied past. About the collaboration with JSW Cement: JSW Cement has launched a new TVC, ‘Kal Ki Mazboot Tayari Ke Liye’, with a jingle score titled ‘Yaariyaan’ as a musical track. It is composed, scored and sung by A.R. Rahman while the lyrics have been penned by songwriter Shellee. The video campaign features an intertwined narrative of JSW Cement’s contribution towards developing India’s infrastructure and its contribution to nation-building through environment-friendly products. It showcases the benefits of using environment-friendly cement product to build individual homes. JSW Cement’s new TVC creatively portrays the strong and unbreakable bond shared between its customers and the green cement brand. Everyone aspires to build their own home and this TVC campaign captures the journey of an individual home-builder as well as the company’s contribution to nation-building in a creatively nuanced manner. The TVC was conceptualised by Plotter’s Ink. Rahman said, "I am always motivated to compose music and sing songs that give hope. I believe music has the power to strengthen us all. I hope the JSW Cement jingle ‘Yaariyaan’ brings a smile to people disoriented due to the current situation." Nilesh Narwekar, CEO of JSW Cement, said, “It is a great honour that A.R. Rahman agreed to create a new jingle for JSW Cement. As India’s foremost green cement brand, the TVC reiterates our commitment to ensuring a more sustainable future through our environment-friendly cement products. Our green cement not only reduces greenhouse gas emissions but consumes less energy during its manufacturing process. By using our green cement, the Indian consumers not only fulfill the aspirations of having their own home but also provide a safe and sustainable future for future generations.” #JSWCements #ARRahman #SignatureTune #ARRahmanJingles