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Alex Jekowsky is the CEO and Co-Founder of Cents, a vertical SaaS company helping laundromats run their businesses more efficiently. Under Alex’s leadership, Cents has scaled rapidly, acquired two best-in-class companies, and achieved sub-1% churn—a rarity in SMB software. In this episode of HR Tech Trailblazers, Nico Simko sits down with Alex to unpack: Why Cents prioritizes reliability and relationships over hype and velocity How the team’s value-driven approach fuels growth and customer retention What other vertical SaaS founders can learn from the playbook Cents is writing And why Cents believes word of mouth is the ultimate GTM strategy Timestamps: 00:13 – Intro 00:36 – Why did you focus on laundromats? 03:52 – The journey to product-market fit 06:05 – POS at a laundromat 08:41 – The pain points of a laundromat owner 10:32 – Employee management at the laundromat 12:16 – Categories of workers 14:43 – Building products 16:55 – How did Cents reach high market share? 19:03 – Cents customer wish lists 20:18 – How does on-demand pay fit? 21:16 – What does Cents look like in 2030? 🔗 CONNECT WITH ALEX / ajekowsky 🔗 CONNECT WITH NICO / nsimko