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Measuring Marketing's Worth

In this episode, we dive into one of the toughest and most debated topics in business: how to measure marketing’s real value. Together with Grant, a senior marketing leader with over 25 years of board-level experience, we explore how marketing can move from being perceived as a cost to being recognized as a long-term investment. The conversation covers ROI, short-term versus long-term trade-offs, the dynamics between marketing and CEOs, leadership versus management in marketing roles, and what it truly takes to earn credibility in the boardroom. This episode is for senior marketers, business leaders, and CEOs who want a clearer, science-based and practical perspective on how marketing drives business growth — and how to defend, justify, and optimize investment with confidence. If you care about building brands, influencing strategy, and proving marketing impact beyond vanity metrics, this conversation is for you. Find more about Marketing Leadership in Practice, the first applied leadership programme that turns marketing science into business results launched in Romania. What'ts different about the programme? https://institutuldemarketing.ro/mark...