Saurabh Munjal: On Lahori Zeera, Startups, Funding & Brand Building | Simarpreet Singh TJWS#17 скачать в хорошем качестве

Saurabh Munjal: On Lahori Zeera, Startups, Funding & Brand Building | Simarpreet Singh TJWS#17

Welcome to Episode #17 of: The Journey Podcast with Simarpreet Singh (TJWS). Today's episode features a dear friend, MR.SAURABH MUNJAL, the co-founder & CEO of the popular brand LAHORI ZEERA (Archian Foods Pvt Ltd) that is a household name in aerated beverages today. Founded as a Punjab-based Startup by 3 cousins, today this beverage is a classic favorite among many. Lahori Zeera has managed to generate a revenue of 1000 crore rupees despite competing with giants like Coke and Pepsi. The USP of being the only Desi drink in the Food & Beverage (F&B) industry today, the brand today has 7 amazing flavors in the market and is keen on adding 2 new flavors soon. With a focus on cities and villages alike, they aim that their products reach every individual who likes to enjoy 'ghar jaise flavours'. Currently operating in 17 states pan-India, Saurabh is committed to become the best non-alcoholic beverage company of India & strives to also expand globally. Watch the viral AD campaign here    • Lahori Zeera D'cut   Join us in this episode where Saurabh talks about the story of building the brand, growth story, startups & loss making unicorns, fighting market competition, power of distribution, FMCG industry, global expansion & much more. Stay tuned and watch the full episode. CHAPTERS 0:00 Intro 3:30 Vision behind building a brand 6:48 Running a Business in Singapore 11:24 Joining the Family Business in India 15:00 Meet the co-founders of Lahori Zeera 18:00 The Idea & Story behind Lahori Zeera 26:15 Setting up the Manufacturing Process 33:57 Understanding Retail & Distribution 42:45 The Unit Economics of Lahori Zeera 48:55 Startup Culture & Loss Making Unicorns 57:30 All about Lahori Zeera Distribution 1:04:40 Global Expansion Plans 1:08:46 Competing with Big Brands 1:12:52 Is Lahori Zeera a healthy drink? 1:19:24 Fighting with Duplicates in the Market 1:22:40 Who will be the Face of Lahori Zeera? 1:25:15 India 2047 & Outro SUBSCRIBE, LIKE & COMMENT to engage in an interesting journey. @simarpreethsingh Reach me at Instagram :   / simarpreeths   Twitter handle :   / simarpreeths   LinkedIn :   / simarpreethsingh   Facebook :   / simarpreet.singh07   Keep following my channel for more such updates. About the Podcast "The Journey with Simarpreet Singh" is a talk show where we discuss life, family, emotions, childhood, success, failure, and more. That’s the thing with this podcast - it’s for everybody. All the episodes and the guests that we have recorded - our intent is to talk about their journey, get to know every aspect of these inspiring people and in the process, if anyone of you get inspired, or pick something from someone’s life, our work is done. ____ #thejourneypodcastwithsimarpreetsingh #thejourneypodcast #podcast #TJWS #SimarpreetSingh #Hartek #SaurabhMunjal #LahoriZeera #Desidrink #beverage #punjabstartup #growth #businesssuccess #diljitdosanjh #healthydrinks #zeera #distribution #business #inspiration