Lahori Zeera Co-Founder On Building A 250 CRORE Business From 10 Rupees | Ep - 04 | Mad Over Growth скачать в хорошем качестве

Lahori Zeera Co-Founder On Building A 250 CRORE Business From 10 Rupees | Ep - 04 | Mad Over Growth

Follow me on WhatsApp for giveaways & attend podcast - https://bit.ly/3uXWYo4 In this podcast, Nitin Bajaj talks with Nikhil Doda, Co-founder & COO of Lahori Zeera, who embarked on a journey to create a natural refreshment drink that would redefine the beverage industry and made a whopping revenue of 250 CRORE. One day, Nikhil made a jeera drink at home with his family. He tasted it to his cousins, Saurabh Munjal and Saurabh Bhutna, who realized the potential of this drink and finally launched India’s fastest-growing beverage brand “Lahori Zeera” in 2017. Today this startup is disrupting the Indian beverage industry and targeting a turnover of Rs. 1000 Crore in the next 3 years. The podcast starts with the inspiring journey of starting Lahori Zeera in 2017. Nikhil shares his top tips on finding the perfect distributor for any beverage brand and what sets this fastest-growing beverage brand apart from the rest. The conversation delves into the distribution and supply chain management system of Lahori Zeera. Nitin and Nikhil speak about building a beverage brand, the cost of acquiring customers, finding the right distributor for your brand, how to market your product without paid advertising, PAN-India expansion of Lahori Zeera, and exporting plans of this brand. Nikhil discusses the shelf life of carbonated drinks or mineral water, what would happen if the shelf life of these products increased from 3 months to 6 months, and whether we should consume the expired products or not. Watch Nitin Bajaj and Nikhil Doda in this enlightening podcast episode, where they discuss the potential of the Indian beverage industry and uncover the growth secrets of building a successful brand. Watch this podcast till the end! Liked the video? Like, comment & subscribe for more! Follow me on other social media platforms: Instagram:   / mad_over_growth   LinkedIn:   / madovergrowth   Twitter:   / madovergrowth   Follow Nikhil Doda: LinkedIn:   / nikhil-doda-256a7a57   Instagram:   / nikhil.doda.12   Twitter:   / nikhildoda3   CHAPTERS: 00:00 Teaser 01:59 Introduction 04:54 Lahori Zeera Success Story 07:19 How to build a brand like Lahori Zeera? 12:48 Find the right distributor 15:40 Which Licenses are mandatory to start an F&B business? 23:02 Experimenting D2C Model 26:50 Revenue of Lahori Zeera 30:42 Brand’s PAN-India Expansion 32:53 Genius Marketing Strategy 37:30 Will this brand beat Sharks? 42:22 How big is the beverage industry? 46:16 What is Customer Acquisition Cost? 53:55 Shelf Life of carbonated drinks 56:55 Should we consume EXPIRY products? #LahoriZeera #SuccessStory #IndianStartups #business #beverage #industry #D2C #marketinghacks #MadOverGrowth #Podcast ---- About Mad Over Growth: Mad Over Growth is a podcast series of insightful conversations with growth-minded individuals & brings you their strategies & anecdotes of success. Hosted by Nitin Bajaj, founder of EasyLeadz - a bootstrapped & profitable SAAS startup that helps over 300K+ businesses generate leads for their business. This podcast is produced by EasyLeadz. ---- About EasyLeadz: EasyLeadz is the easiest way to find B2B contact numbers of professionals & decision-makers with just one click. Our hit rate and the accuracy of the numbers are probably the best in the industry. Actions speak louder than words, try it out for free, https://bit.ly/3GqgAnt Visit our website: https://www.easyleadz.com/ LinkedIn:   / easyleadz   Instagram:   / easyleadz